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I received a call from my younger sister that the tickets had been booked and the family would be watching the movie “Baahubali-The Conclusion” in Telugu language on April 29th, 2017 at Eros Theatre in New Delhi. As usual, I was excited and assured her that I will be reaching the theatre directly after my working hours or I would take the permission to join them at the theatre. However, it was decided that I must reach home and accompany them. Each one of us was excited. However, my sister, who was at the driver’s seat, was proud to announce that she has seen the movie in the Hindi language on April 28th, 2017. She was hyper about it as though it was a great achievement for her. Moreover, she wanted to compare the movie in both languages. She promised me that she will not share the story with me.

The theatre was jam packed and everyone wanted to watch the movie without losing a single scene. Each one of the individual arrived in time and took the possession of their sets. I wish we were so punctual in our classes too! Children demanded their parents for the large pack of popcorn and soft drinks. How could I miss them? I wanted to do two things together-watch and munch! Thanks the movie began on time.

According to the Central Board of Film Certification, the name of the movie was “Baahubali-The Conclusion”. It was in Telugu language. It was coloured one and was cinemascope. The date of release was April 24th, 2017 and under the Universal category (that is meant for both adults and children). However, it was clearly mentioned that the movie must be watched under parental guidance. The name of the applicant to sign was Shri Y.N. Sobhandari for M/s Arka Media Works Entertainment LLP, Hyderabad and other signee was Shri Pahlaj Nihalani, Chairperson, CBFC, Mumbai. The duration of the movie was for 167 minutes and 30 seconds.

Wow! I liked the titles of the movie for following reasons:

a. Computer graphics and dummies were used for various kinds of animals shown in the movie like horse, elephant, parrot, pig, oxen, birds, ducks, bison, boar, falcon, swan, etc.

b. The team thanked agencies, digital cinema, travel partners, currency exchange office in Hyderabad, health care partner, social media channels, accommodation partner,chocolate and confectionary partner, nutrition, mobile, communication, Reliance Fresh to get various goods, multiplex and Jewellery partner, location and experience partner, stationary, messaging partner “hi”, agency partner,beauty partner to “Lux”, fitness partner, Make a Wish Campaign, merchandizing and licensing through ICICI Bank, Simba, etc. , insurance providers, their bankers were IDBI and Kotak Bank, Hyderabad, their financers, media and radio partners, etc. They did not forget the contribution and participation of single person also. That’s something to be appreciated for the success of the movie.

c. Very elaborative and distinctive background was shown in the titles. This is must for capturing the attention and focus of the audience. Kudos for their thinking powers.

d. The movie was a combination of both real shots and multimedia graphical frameworks. Thus, attention of the children was at its maximum level.

e. Titles were providing, associating and linking the connectivity between Baahubali Part 1 and Baahubali-The Conclusion. The short story of the part One of the movie was showcased in the Titles of the movie (one must have perceived the audience in the theatre-I perceived that all of them were dumbstruck and not even a single person was blinking their eyes-I thought movies indeed play a major role in learning and educating ourselves, and there is no need to work hard with the individuals. This will do wonders in the classes of Law, Literature, History, Sociology and Journalism and Mass Media. ).

The movie was presented by K. Raghavendra Rao, production of an Arka Mediaworks and creative film by S. S. Rajamouli. The lyrics and dialogues were written by Manoj Muntashir. The music was by M. M. Keeravani. The cinematography by K. K. Senthil Kumar. Vivid colored sketches were introduced at the beginning of the movie with the song at the background. The producers of the movie were Shobu Yarlagadda and Prasad Devineni. The screenplay and Direction was by S. S. Raja Mouli. The main star cast was Prabhas, Rana Daggubati, Anushka Shetty, Sathyaraj, Ramya Krishna, Nassar and Tamannaah. It was distributed by Arka Media Works for Telugu version, K. Productions for Tamil version, Global United Media for Malayalam version and Dharma Productions for Hindi version. It was released in 4K high Definition format.

Once the titles are over, the story begins for us. Our hero-Amarendra Baahubali– achieves his victory in the battlefield. The Queen Mother is proud of this achievement and declares that he will be crowned as the future king of Maahishmati. Her words turned out to be the festival moments for the people in the kingdom. However, her own and real son Bhallaladeva and husband are against her wishes. Her husband starts instigating Bhallaladeva against her. This is the turning point in the movie.

The Queen Mother instructs Amarendra and Katappa to take the tour of their kingdom in order to gain more knowledge of their subjects and well-being. Amarendra meets Devasena and is attracted by her charm and skills. They fall in love with each other. Soon this information reaches to Bhallaladeva and he makes a plan to create the differences between Shivagami and Amarendra. He tells his mother that he has fallen in love with Devasena and expresses his desire to marry her. The proposal is sent to Devasena from the side of Shivagami and is rejected by Devasena. The Queen is enraged at this attitude of Devasena and instructs Amarendra to capture, bind her as prisoner and present her at the court of Maahishmati.

Amarendra helps and protects the kingdom of Kuntala from their enemies called Pindaris. With his excellent skills, Amarendra overpowers Pindaris and saves the kingdom. Devasena was curious to know about the truth and demands to reveal his identity. She comes to know that Amarendra is the future king of Maahishmati and refuses to be the prisoner. He promises to protect her modesty and marries her. Both of them leave for Maahishmati. Shivagami comes to know about the truth and is not happy about it. At this time, she feels guilty for not keeping her promise to Bhallaladeva. This is the first point where the turning point of the story can be observed in the movie.

The differences between Shivagami and Amarendra kick off from this point. Soon Shivagami asks Amarendra to leave the kingdom with his pregnant wife. With the help of evil ideas, Bijjaladeva is successful in creating more differences between them. In one scenario, he declares that Amarendra is trying to assassinate Bhallaladeva in order to be the King. She orders Katappa to kill Amarendra secretly so that the kingdom is saved from disharmony between the royal family and the subjects. As a result, Amarendra is stabbed to death by Katappa, the queen is informed about the treacherous ideas of Bijjaladeva and Bhallaladeva and her mistake in judging her own people. In the meantime, Devasena gives birth to a baby boy and arrives to the palace after knowing the death of her husband. Shivagami announces that the new borne baby is Mahendra Baahubali and future king of Maahishmati.

Bhallaladeva is surprised and orders his soldiers to capture the Queen, kill the baby and imprison Devasena. The Queen escapes from the palace and dies soon. The baby is rescued by the common people and called as Shivudu. Soon he comes to know about his imprisoned mother Devasena from Katappa and falls in love with Avantika. He fights against the injustice and is victorious in the end.

Positive points of the movie:

a) No animal was hurt or exploited in any scene. They get full marks from all animal lovers, environmentalists and eco-caring philosophers and feminists.

b) This means that creativity was at its highest level in the media laboratories for the team members.

Otherwise they might have missed on the minute details of the particular scene. There is a need to applaud the entire team.

c) The Police Commissioner and his team were specially thanked for allowing the film unit to work on areas of Rachakonda in Andhra Pradesh for the shooting of some of the scenes in the movie.

d) The audience were clapping and enjoying the comic scenes present in the movie.

e) Elaborate efforts were taken to create awesome visual and audio effects in the movie.

f) Game was also developed on the release of the movie.

g) Care had been taken to portray the realities of the historical era9as this was a historical movie though not filmed on any particular king or queen or kingdom).

h) The Prince had been trained and educated in all the respective skills required for the future king in the movie. For example, the Amarendra Baahubali knew how to take risks, tackle the situations-both intentional and spontaneous one, presence of the leadership qualities, minute observation skills (for example when Prince visits the kingdom of Kuntala, he observes that the villagers were using their strong-built cattle for various purposes and same skill was helpful and used when there was the need of the hour to fight against the powerful army of Pindaris), being alert and helping the army of the other kingdom without delegating the work to others, etc.

i) Sensitivity of the Prince towards his own love, keeping promises, fighting against the evils, nurturing his own subjects, maintaining various kinds of relationships, sacrificing his own life for the sake of the kingdom and mother, protecting weak subjects and women are valuable and learning lessons for all.

j) No marginalization of the individuals was observed in the movie. This is the need of the hour in the contemporary society wherein women and children are equally treated and no partiality in giving or sharing of the knowledge. For example, Amarendra observes that Devasena is eager to learn about a special skill in archery and he readily teaches her the skill. This helps both of them to protect and fight against the enemies.

k) The individuals chosen for the respective characters are excellent and they matched with their roles.

l) Elephants were used in the battlefields in the historical times. Out of the 64 branches of learning in the traditional schools of education, it was mandatory for the Princes to learn about the treatment and rearing of certain animals like horses and elephants. This is something observed in the movie and eye-capturing one(one can compare this with the scene in the movie Jodha-Akbar wherein Akbar takes the initiative to control the mad elephant and this will be presented in another article of mine as a comparative study).

m) Medicinal value of turmeric powder and its remedial usage for the mad elephants is brilliantly showcased in the movie.

n) The feelings of the animals especially the elephants are shown in the scenes wherein the prince is equally sympathetic and cares for the royal elephant. Another point secured from the side of the environmental ethicists and philosophers.

o) The attitudes, qualities and characteristic features of the royal family have been very well depicted in the movie.

p) The importance of the non-communicative language has been very well captured in the movie and it is part of the human and animal culture. For example, “the warming” gesture shown by the Prince towards the “calmed down” elephant is very natural one. Elephants love their masters and other individuals caressing their trunks with hands. The different feelings exhibited by Devasena towards Amarendra in various scenes are appreciable from my side.

q) Extraordinary skills and techniques are observed in the movie. For example, while sitting on the elephant, Prince Amarendra pulling and shooting the flame carrying spear to burn the effigy of Raavan;

shooting of three arrows, using natural surroundings to fight against their enemies, etc.

r) Rights of the women and children are shown in the movie.

s) The world wide gross collections for the movie is Rs1725 crores.

Negative points in the movie:

a) Lot of time must have been spent by the individuals on the detailed working on each and every frame of the movie shot wherein the animals were used.

b) Children did not like too much of the fighting scenes in the movie.

c) First of the movie was the flashback and was interesting to watch. However, the second half seemed to be slightly artificial with the fighting skills of the army.

d) Why did not Devasena fight against her enemies as she herself was trained enough with various skills and possessed the leadership qualities? It was surprising.

e) The Queen Mother was very knowledgeable and always took her decisions in an intelligent manner rather than in an emotional way. However, the turning point of the movie was understood immediately when she was emotional for her very own son and unconscious feelings for love of her son soon manifested in the choice of her daughter-in-law.

f) There are many questions raised after watching the movie and they are-

1. Can a husband plot against his own wife in order to become the king?

2. Can a father instigate his own son to be against his mother?

3. Can royal male members speak in an abusive language?

g) Audience is under strong assumption that there will be a third part of the movie.

In the end, I will like to summarize my review in the following way:

1. No doubt there are spectacular visual effects and they indeed mesmerized the audience throughout the movie.

2. There was breathtaking suspense created in the movie for the audience. As the movie was running further on, one may feel the real suspense and uttering of the words” Oh! No”.

3. The mood was of the audience was spell bound and atmosphere was amazing one in the theatre.

4. There were certain poorly placed scenes in the movie and they were not required at all.

5. There was no question of unsuccessful attempts in the movie. Otherwise, there could not have been an earning of an amount of Rs 1725 crores collected within 6 days of the release of the movie.

6. The details of the movie are narrated in a nice and clear manner.

7. There were exuberant sceneries in the movie.

8. The overall make up, dresses and Jewellery shown in the movie is simply irresistible.

9. There were perfect action and team coordination in the entire production of the movie.

10. One cannot tend to forget certain moments shown in the movie.

11. The plot was really good and different from the current movies because of which it has been a big hit with the audience.

12. This movie has been compared to the other popular movies like Sholay.

13. The movie was wonderful with the characters selected and their presentation in the movie.

14. There was hilarious momentum created through some scenes in the movie and enjoyed by the audience.

15. There were indeed some unexpected plot twists present in the movie.

16. There are certain scenes which are unbelievable and are pure creation of the imagination and hardwork.

17. It is indeed a phenomenal movie in South India as well as in North India.

18. Similar kind of hypes was present in the mythological movies of N.T. Rama Rao and Akkineni Nageshwara Rao in the past in Andhra Pradesh and Tamil Nadu.

19. The characteristic feature of Raj Mouli’s movies seems to be rotating around suspense in each and every part. There is an assumption that Part III of the movie will be more suspensive by nature and this is confirmed by the film crew members.

20. The music was not very disappointing one.

21. There are elements of confusion in the movie. For example, if Bhallaladeva never married anyone, then how come his son was present in the story?

22. One can conclude that there was some kind of imitation present in the movie (due to the fact that earlier mythological movies were directed in Andhra Pradesh).

23. It is a typical South Indian movie.

24. Prabhas-the main hero of the movie-was a very moving portrayal of the character and it suited his personality also.

25. The quality of the film was awesome and I was impressed by its credible shots and creative ideas in the making of the movie.

26. This will be one of the classic and captivating movies for the coming years in the Indian history.

The Latest Era of Movie Rentals

The means for home entertainment are now very numerous and diverse. Movie rentals have come a long way since Blockbuster and Hollywood Video. The days of a video store are gone. With Redbox here, now you can get milk, vitamins and a movie to rent. On top of that you have the option to stream online. You do not need to leave your house to rent a movie. You can stream a movie to your TV, gaming system, or computer device using services such as Netflix.

Many people still consider movie watching a great way of relaxing and having a good time. If you are one of those people who enjoy watching movies and do so every time you get a chance, you probably already know that the days when you waited in line at the video store only to find that the movie you wanted to see was not on stock are over. Or at least they should be. Online movie rentals have been available for quite some time now, and more and more people prefer this form of renting movies, as it is more convenient.

Online movie rentals are a lot more than just convenient. We are talking about a huge selection of movies as well as affordable prices. Furthermore, what could be more convenient than renting movies from the privacy and comfort of your home and having them delivered to your door through mail? Or being out at the local grocery store picking up some things and grabbing a movie rental for a dollar. And just when you thought that things couldn’t get any better, movie rentals become more and more convenient and fast, as electronic delivery is in the works.

As I have mentioned, you can stream a movie in minutes. Keep in mind you should have a decent high speed internet connection such as DSL, cable, or similar. Thousands of selections of movie are at your fingertips to watch anytime.

No matter what your movie habit or your tastes in movies may be, the online movie rentals have it all covered. Furthermore, they relieve you from any hassle and fuss that the traditional form of movie rental typically implies.

Many people argue that computers and the Internet have already had a great impact on our lives and that they are slowly turning us into less and less active people. But when it comes to being practical and saving precious time, the perspective changes tremendously. Why waste a lot of time and patience doing something when you have a far better alternative? Why not spend that time doing something you like, such as watching movies that will be delivered to you so conveniently through due to online movie rentals?

And if this service still doesn’t seem too appealing to you for whatever reason, you should know that you have yet another chance at watching movies without any fuss or hassle whatsoever. I am talking about streaming movies, which allow you to view your favorite movies streamed to you over the Internet.

Of course, you may not find watching movies on your computer monitor too appealing or exciting. But technology is advancing and catching up to make your movie watching more and more pleasant and enjoyable. For starters, broadband speeds are getting faster and faster. Moreover, hooking television and computers, even wirelessly, has long been possible. Therefore, watching streaming movies can be just as nice as watching a video on your TV set.

What’s the future of Pay-Per-View movies on your TV? Who knows. Can it replace movie theaters? I can see somewhat see the day being able to pay for a brand new movie right from your TV and never have to leave the comfort of your home to go to the movie theater. Everyone is busy in their careers and their lives and only getting busier. Think of the convenience of being able to watch a brand new movie at the theater in your home. Oh the possibilities.

All in all, streaming movies and online movie rentals are extremely popular and everyone who has tried them has found no reason not to go on using these services. Technology is advancing every day and presenting us, as consumers, with more and more opportunities. We can expect more and more products that will help us connect computers to our TV screens, as well as less and less expensive LCD monitors. In addition, more and more consumers will have a broadband Internet connection in their homes. Under these circumstances, it is almost certain that streaming movies represent the future of movie rentals.

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The world of movie distribution is a tough place. After fighting and sweating to finish a movie you’re mentally and physically exhausted.

You just want to take a break and rest, but you can’t because finishing a movie is only half the battle. It’s time to enter the world of movie distribution.

Movie distribution is a tough place for filmmakers new to the grind. It’s hard to switch off the creative mind to deal with the business side of selling movies.

What I’ve learned the hard way is the movie distribution really starts with promoting and marketing a movie.

Social media is an inexpensive way to get the word out about your movie and create a killer viral buzz online.

It’s cool to go the film festival route to get your movie seen by viewers and potential film buyers, but over the years from talking to other filmmakers there is a common feeling that the film festival scene is too crowded now.

U.K. filmmaker Wayne Daniells from LiarDice Films told me his last trip to The Cannes International Film Festival was a ruthless feeding frenzy.

There were a glut of movies and producers were fighting to get the attention of movie distributors.

All in all Wayne expressed that it was a waste of time and money pitching his film there. I’ve heard the same opinion from other filmmakers that are frustrated with the film festival scene and no longer see it as a good way to secure movie distribution.

I personally like the direct route of contacting movie distributors to see if they’re interested in being sent a screener. This is where it helps if you have already been promoting and marketing your movie online using social media.

Movie distributors are more interested in acquiring movies that already have a strong online presence.

I’m strictly speaking from a true independent movie perspective. Studio budget movies are an entirely different animal when it comes to the world of movie distribution.

When it comes to movie distribution for an indie produced film the way it normally happens are independent producers and filmmakers take the risk making the movie without any guaranteed movie distribution deal in place.

They usually have to shop it around to sell it. That’s been my personal experience so far. I’ve never created content with a movie distribution deal in place.

It’s like writing a screenplay on spec, but you’re dealing with a movie. Promoting and marketing a movie through social media is an absolute must.

Start early before you’re movie is even finished. That way when you begin contacting movie distributors you’re movie will already have more appeal because people are talking about it.

Movie distributors that cater to releasing independent movies do very little marketing for most of the titles they release.

If you’re movie doesn’t have any actors or celebrity names attached to it then it won’t get marketed outside of the standard insert in a movie distributor catalog.

So once you do secure a movie distribution deal you’re already giving your movie a boost by promoting and marketing yourself.

My mind is all over the place today, so let me get back to finding a movie distribution deal. Hold up please. A nice Miller Lite would help me focus right now.

That’s much better now. There are different ways to land a film distribution deal. You can spend the money doing the film festival route. Deals get struck all the time at film festivals.

But honestly there is a glut of film festivals. The number of film festivals is way out of whack compared to the number of movie distributors that release independent films.

Skipping the film festival circuit works for many independent movie producers that don’t have name actors in their film or know their story won’t appeal to an art house crowd.

Hiring a film sales representative is a good call if you skip the film festival scene all together. A film sales representative or producer’s rep has contacts with movie distributors to get your movie screened.

Plus many of them can get you into magazines like Indie Slate and MovieMaker to make your movie look more appealing to movie distributors.

They also watch your back when it comes to movie distribution agreements. When filmmakers look at movie distribution agreements it can be overwhelming.

There is lots of legalese “mumbo jumbo” in there designed to lessen the amount of money you make from movie royalty payments or a straightforward buy-out of your movie.

Unless you have experience reading movie distribution contracts it’s easy to get taken advantage of. I’m in the habit know even if I have a films sales representative like “El Tigre” watching my back I still read all contracts completely.

You will be surprised at the hidden fees and costs some movie distributors try to get over on a filmmaker with in of all places, the contract definitions section.
My film sales rep and I once found a flat fee of $50,000 for marketing costs in the definitions section.

Hiring an entertainment attorney is another good move, but usually is too costly for a truly independent filmmaker. Plus from my own experience an entertainment attorney is not as helpful as a film sales rep with securing a movie distribution deal or getting you some press.

That’s not really the job an entertainment attorney. They’re great when it comes to negotiating your movie distribution contract. But most won’t get you a deal like a film sales rep. You can bring them in after you have a deal on the table.

I had two sharp entertainment lawyers that saved my ass from getting burned when it came to sell a reality show I produced called “America’s Wildest Bachelor Parties.” They got me a producer friendly contract and got me paid on time each quarter. I’m glad I hired them.

If it’s just not in your budget to hire a film sales rep or entertainment lawyer you can still secure meaningful movie distribution hustling hard yourself.

Promoting and marketing your movie online is followed up by putting together a clean and neat film package to send to movie distributors. Keep it simple with a DVD screener, one-sheet artwork, tight synopsis, tagline and very short bios for key cast or crew that have previous IMDB credits.

To get a list of potential movie distributors see what companies are releasing movies in the same genre as yours. The Internet makes it pretty easy to find contact information nowadays.

Movie distribution companies usually have a contact page for film submissions. Follow the guidelines and mail off your film package. They get a flood of film submissions, so be patient if you don’t hear back right away.

Movie distributors have certain times they are aggressively seeking films to fill their catalog and other times they have all they need for now. I have the buying months written down.

Once they get your film package they will Google your movie. That’s where having been promoting and marketing your movie online really stands out. It takes more than only having a website or blog.

You need some press and backing from online film bloggers to make your movie standout in the eyes of movie distributors.

I dedicated a chapter about movie distribution in a book on indie filmmaking I wrote. It might help you with more detailed movie distribution information. All the best with marketing and selling your movie.